Top Tips for Improving Your SEO Ranking
24 Feb 2021, 14:42
Improve Your Website Loading Speed
Your page loading time is important if you want to rank high.
First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking. To add, a slow website will also impact the way your website visitors engage with your pages. Resulting in negative interaction with your website.
Research shows, pages that take longer than 3 seconds to load lose 40% of visitors due to website abandonment. Surprisingly, 80% of those who abandoned the website will not return… Resulting in lower SEO ranking and ultimately killing your website traffic.
Googles algorithm recognises your sites popularity and adjusts your site search ranking accordingly. Making it extremely important to optimise your page speed and response time.
Plug-ins, themes, pop-ups, and images are all relevant to your websites loading time and should be reviewed if your site is running slow.
Optimize Your Images
Images are great for website content, but if they aren’t rendered properly they can slow your site down. Sizing your images to smaller than 20 MB or 1024 x 768 px will optimize them perfectly for your site. Images are not only great for content but for keywords. Naming your images accordingly to your content & business will increase search compatibility, driving more traffic to your site, and happy SEO rankings!
Fresh & Engaging Content
Blogging is great for your business. It’s an outstanding tool for lead generation and helps you engage with visitors to your website.
Producing fresh and relevant content is what drives your SEO ranking up. Blogs are a great way for producing fresh content as they are generally relevant to aspects of your business and gives visiting traffic a reason to hang around on your page for a while. They also give you a chance to add other elements such as images, other links within your website, and keywords.
Adding other multimedia elements such as videos, slideshows, or audio are currently the best way to engage an audience. It’s much easier to watch something than read about it. Social media and technology is evolving and it pays to keep up! Not only are they great for social media visibility, if you’re embedding them into your website… people could be on your site for several minutes. Now, that’s a decent SEO boost!
Keywords play a major role in this formula. You want to include words people will search for throughout your content. But do it sparingly. If you go overboard saturating your website with keywords, Google will pick up on this, and it will have an adverse effect on your ranking.
Your keywords should fit naturally into sentences, which you can include in the SEO meta title & meta description, image file names, and header tags. Keywords should be phrases or small sentences relative to your content and possible search phrases.
Google My Business
Local SEO is important, especially if you’re a brick-and-mortar business.
If you’ve been skimping on this aspect of SEO, you’ll want to spend a few minutes setting up an account on Google Business.
This allows you to edit the info on your business, verify contact info, add images, monitor reviews, and more. Using Google my business as a social platform and posting content to it greatly improves your SEO rank as it recognises this as fresh content. This can give you a huge advantage over competitors who fail to capitalize on this powerful resource.
Please feel free to contact us and organise a business review meeting today to start climbing the SEO ranks!