Keep Up

If you've ever wondered whether it's OK to post a selfie-style video to your social media, or if you should be hiring a professional videographer every time you want to speak to your audience—you're not alone. I get asked this all the time.

Here's the truth: both have a place. And you don’t have to choose one over the other.

Selfie Videos = Authentic Connection

Selfie-style videos (aka you holding your phone and chatting to the camera) are brilliant for building trust and showing the human side of your brand. People like doing business with people—and nothing beats a quick, real-time video for that personal touch.

Use selfie videos for:

• Behind-the-scenes peeks

• Quick updates or tips

• Sharing your thoughts on something happening in your industry

• Inviting people to an event or offer

The casual style of selfie videos actually helps people connect with you. Don’t stress about being polished. Just be clear, be yourself, and make sure there’s decent lighting (facing a window works wonders).

Pro Videos = Polish and Purpose

Professional videos are a great investment when you want to make a bigger impact or need something to work harder over time. Think of these as your evergreen content: the ones that live on your website, in your email campaigns, or as part of a paid ad.

Consider professional production for:

• Brand introduction videos

• Explainers or demos

• Testimonials

• Anything you want to use repeatedly or repurpose across platforms

These are your "hero" pieces—they show your business at its best and boost credibility.

Mix It Up

You don’t have to choose one style and stick with it. A mix of both is ideal. Think of it like your wardrobe: sometimes you throw on jeans and a tee, other times it’s time to dress up a bit.

The most important thing is to keep showing up. Your audience wants to hear from you, not from a perfectly edited version of you. So hit record, say what you need to say, and don’t overthink it.

Need ideas for what to say? Or want to plan out a content mix that works for you? Let’s chat—bringing Ideas with Flare.