The Truck Centre in Mt Maunganui sells and distributes parts and accessories for American brand trucks to trucking companies, mechanics workshops and retail customers nationwide. The showroom and warehouse also has a full mechanical workshop for offering a complete fit-out service to truck owners who don't want to DIY.

After moving their business and investing in a much larger premises, the Truck Centre owners were frustrated that their sales had flat-lined and they weren't getting the return they expected from the large, online store they had built for their customers. They were spending money on advertising but couldn't seem to get any traction or growth from their efforts.

Having completed a review of their website and marketing activities, Chantelle put together recommendations to improve the user-journey for online customers and developed a marketing programme to engage with new and existing customers more effectively and consistently. This included:

• Monthly Marketing Meeting
• Marketing KPI Report & Content Plan
• Chrome Zone blog posts
• Email campaigns
• Social media management
• Meta Advert campaigns
• Anything else the team need marketing help or advice on

We are also in the final stages of producing their first ever printed catalogue which is very exciting!

Watch this space...