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As the economy and our business owners face more challenging times with profitability and attracting new customers to purchase their products and services, we thought it might be helpful to offer a few quick tips that you can do yourself to get more out of your marketing without spending a fortune.

Times may be changing, but the same basic principles of marketing still apply. New Zealand businesses need to stay on top of their marketing in order to remain competitive and succeed in today’s digital world. With that in mind, we have compiled a list of the best marketing advice for NZ businesses…

Whether it’s a completely made up word or simply stating the obvious, the name of your business has a huge impact on how your target audience perceives who you are and what you do.  The question is, does this perception match?  Or are you having to work extra hard to manage it?

Sales and marketing people alike love having a high quality company profile to leave with clients after a business development meeting or marketing event. Here's why we think company profile brochures still have real value in your marketing toolbox.

Thanks to the fact that no-one receives anything in their letterboxes these days, and the fact that social media has become such a mine-field of different platforms that it’s often difficult to choose the right ones; direct marketing can be a super fun and excellent way to open the door to…

It's that time of year again! And we are out and about working with all our clients to ensure they have their December/January content all organised as we take a well-earned break from 2021.

Facebook and Instagram Followers are two very different audiences. They consume their content in a different way (more words/info vs less), they use the platform in a different way and they engage with pages/profiles in a different way. Get this right and you will get double the results. Get it…

Yes, we agree! Social media is BS and should purely be consumed as light entertainment. Well, maybe not all of it, but a lot is. Why do we feel that way? Because so much of it is just #FakeNews baby! But if you really want to be part of the solution, to be an innovator and a leader, to change things…

We get it – we’ve got friends too who are going all ‘boo-hoo’ on Facebook and declaring themselves Insta-Only sharers. But Facebook does still have it’s place in our communities and there are many, many reasons WHY Facebook is still a brilliant platform for building your business, and WHY it won’t…

If you’re not using analytics yet or, at least, not getting some sort of regular report on how well your business is performing online then you could be totally missing out. At the very least you could just be missing new opportunities to grow, at worst you could be wasting your money on online…

A Digital Marketing Plan is a really great way to realign or pivot your market strategies in response to a shift in the market or a change in your business. 

Everyone knows that the content for their business social media posts needs to be ‘balanced’. But what exactly does that mean? And how do you put that into practice without wasting hours on posting to your social media platforms each week.

Website traffic comes from various sources, if you’re relying on people to find you through Google search, search engine optimization (SEO) needs to be your top priority. Here's our top tips on how to improve your SEO to draw more traffic to your website.

So many people are scared to use Facebook Adverts as part of their social media strategy because they get stumped at the first hurdle when you click the Create Ad button which is ‘Choose a Goal’. In this latest share, we give you a few insights and tips on how to choose the right Facebook Advert…

The updated Privacy Act is a response to the advent of the Internet. Experiences of instantaneous communication that breaks down distance-related barriers, of individuals coordinating efforts across the globe, and open tether for individuals business to access much of the same online technologies.…

Search Engine Optimisation was traditional an area owned and managed by tech people who charged a fortune to do your “SEO work”. Now SEO is all about fresh content which has pushed this area into the hands of marketers, public relations people and content or social media people.

We are getting into creating super affordable social media videos for our clients which are designed specifically for social media use to help boost engagement online. Find out more here...

While there is a clear group of Facebook haters and naysayers out there, there is really no denying the power and influence of this channel particular in the 30yrs+ audience and those with young families (thanks to all their schools and clubs being on Facebook) as well as those who have friends and…

In this latest blog post we look at the differences between some very popular website platforms and highlight that what you are buying is more than just a website. It is also a back-end IT system that is either going to be super easy for you to us and grow with your business or be a complete pain so…

People often ask for advice on running competitions on their social media platforms. While most platforms are pretty relaxed with how their users run these activities, Facebook has some pretty clear rules which they do manage to enforce when it comes to using their Facebook Adverts platform.

In case you missed it, the online business world is now all about Google My Business (GMB). If you haven’t got your business profile page sorted by now then you could be missing out on business so just do it! GMB is a free social media platform which replaced the old Google+ profile page in 2016.…

Most SMEs can’t afford to employ an international marketing expert fulltime – which is why Chantelle Laurent’s skills as an external contractor are in hot demand. Since 2006 her company, Lit Marketing & Social Media Tauranga, has been working with local businesses to create an in-depth marketing…